Evaluation - Activity six

Equipment, technology and software within our production 

We took this picture as it showed what equipment we had used throughout our production. The small camera, which is on the left is a Kodak 900, which enabled us to take the low angled underwater shot. This was a new and unique special effect that we used within our film as this would have engaged the audience, as they would be amazed with how we filmed the shot. We gained this type of feedback from our target audience, which they said was one of the best shots within our production as it created suspense with the use of diegetic sound of the rippling movement of the water and how the clean water slowly changed into a light red shade, due to the blood on the protagonists hand.

We also used the Canon 9000, which was the most vital piece of equipment as this is the camera we used to film the whole production, excluding the shot using the Kodak hardware. This camera allowed us to achieve a blurred unfocused shot, as all you needed to do was adjust the lens by turning it either left or right, which you can see we used for the establishing shot. It also meant that we were able to adjust the lens for the various shots we had in our production. Therefore, it shows our techniques with using the camera and allowed us to creates very effective shots, which would engage our audience even more, as the camera would capture the right lighting we wanted to portray and capture every aspect we wanted to be seen in the shot. This would the audience feel as though they are watching something professional due to the high standards we hopefully have achieved. 

We also used an iPhone, which although we didn't use it for aiding us to produce our film, we did use it to record video diaries, which showed the behind the scenes of the film, which is a good marketing campaign. This is a good marketing campaign as it allows the audience to see what we were doing behind the scenes, the amount of thought which had to go into the clothing and make up, an also gave a little insight of who the actors were like. It also gives the audience an insight of what the film would consist of, without spoiling any of the film; which would keep the audience wanting to watch the film. These video diaries also created some enigmas as it didn't show what the antagonist final costume was, which the audience would definitely want to know, as then they know who to look out for within the film; however, this would have intrigued the audience even more as they would want to find answers to all the enigmas, which were created through the use of these video diaries.
Technology and software
We used various technology and software within our production so we could achieve many effects. We used software such as YouTube, for uploading our video diaries, evaluation tasks, and storyboards. This allowed our target audience to see sneak peaks and teasers of our film, which would provide insights into our film, which would the audience hungry for more. We also learnt that using YouTube software allowed our audience to comment on the videos, so we would be able to see their reactions and hopefully respond to their improvements. This software also has technology which allows our videos to be shared, which would make our film engage a much wide range of people, increasing the popularity of the film; which is a good marketing campaign as it create an echo chamber effect.
We also used 'Blogger', which allowed us to write blogs about our production, which shows how we came to our final productions. These blogs shows the building blocks, from the storyboards to actually beginning to film our final production, which would engage our audience as they can see the development of the film. It also allowed us to evaluate what we have done, during this whole filming process.
The fonts we used for the opening titles and the final titles were created and adapted on 'Paint' and 'Photoshop'. These types of software allowed us to adapt the font by changing colours, shapes and textures of the font, which could duplicate or undo mistakes easily. This allowed us to create spooky white font, which conforms to a stereotypical horror film. We learnt that we could begin by using 'Paint' first as there were minimal effects and techniques which you could use for fonts, which is where we then imported the fonts from 'Paint' into 'Photoshop'. We then used this software to change the textures and add effects to the titles, due to the more advanced technology on 'Photoshop', such as the blur tool or burn tool.
The final piece of software we used was 'Adobe Premiere Elements', which allowed us to edit, adapt and put together our film. This software had a range of technology, which was very effective use. Technology such as, stabilizing effects, which we didn't use as our shots were stable, various transitions to suit a range of films and many more. This was one of our vital pieces of software as it was where we put together the whole film. This software was very advanced compared to software such as 'Movie Maker' , as there was much more of a range of technology in it, which allowed us to achieve accurate editing and allowing us to change the brightness of thew shots, if they were too dark or bright.